Leading energy drink POWER HORSE signs Adebayor in first commercial venture following his retirement from international football.

Just eight weeks before the start of the 2010 FIFA World Cup in South Africa, leading energy drink POWER HORSE has signed superstar African striker Sheyib Emmanuel Adebayor as brand ambassador.

The Manchester City forward, who earlier this season galloped the full length of the pitch at Eastlands to celebrate his goal against former team Arsenal, has confirmed that he will help raise the profile of POWER HORSE in the UK.

CEO of Austria-based POWER HORSE, Thomas Königsbauer, commented: “We are delighted to be working with Adebayor – he’s definitely our POWER HORSE. Despite having many commercial offers, Adebayor chose us for the taste and brand personality and we look forward to working with him to develop the brand in the UK.”

The announcement comes at a crucial time in the season. Manchester City take on Manchester United in a high profile local derby at Eastlands this Saturday 17 April, followed by a trip to the Emirates Stadium the following Saturday 24 April to play Arsenal.

With Manchester City intent on securing the all important fourth place in the Premier League to guarantee them a place in the UEFA Champions League next season, all eyes are on Adebayor and POWER HORSE to give him the competitive edge to score and the energy to perhaps run the full length of the pitch again to celebrate!

A premium energy drink, POWER HORSE is sold in a range of independent and multiple retailers across the UK. In addition to listings in Tesco Extra and Waitrose, it is available to consumers through a large number of coffee shops, bars, convenience stores and petrol forecourts. For more information please contact the UK distributor:

Mr. T. Balasingham
c/o BTM International UK Ltd.
80, Goodhall Street
Park Royal
London NW10 6TS
Tel.: 020 8961 1555
Mail: info@btmint.com